VijayWeb.com

SEO = Relevancy + Usability + Accessibility + Popularity

RED ALERT: Don’t Optimize Your Web Site for Search Engines , But Optimize For Your Users ——Read On….

Ask These Questions Yourself:

1. Do You Know What Your Users Are Looking For?

2. Do You Know What Keyword Phrases They Are
Using To Find What They Want?

3. Are You Providing What They Want?

Answers to these three questions are the key foundation for Your Website Success !!!

That’s what I call it as “RELEVANCY”

The Next Important Step in SEO:
After you have the content ready that users are looking for,?the big challenge is providing this content to the user in a usable manner.
That’s where the Information Architecture plays a key role.

Let’s say you have developed the website with all relevant content that users are looking. When user visits your website, you have less than 1 second to tell the user that the content is there on your website what they need. How do you do that?

Place relevant titles at relevant places. Make the content look like what it is meant. And, there are many more..that’s all the job of an Information Architect.

What makes the content & website Usable:

1. Appropriate Titles
2. Indent and Bulleting
3. Font Size and Color
4. Page Breaks
5. Right Links at the right places,
6. Descriptive Link Text
7. Navigation and Site Architecture
8. Size of images and alt text
9. Design of your website and much much more….( Google says there are hundreds of factors…read here: http://www.google.com/webmasters/4.html?). Who knows all of them?

The more accessible it is to search engines, the more accurately they can predict what the site’s about.? The samething is true with users too.

To read more on USABILITY & ACCESSIBILITY, check the below link:
http://www-306.ibm.com/able/guidelines/web/accessweb.html

Hey, the last and important step in SEO is making your web site popular on Web. Don’t participate in link campaigns or submit to 1000’s of search engines and directories. Do it in an honest way…by passing on thru your friends, press releases, by providing free reports and do everything that makes people talk about your site on web.

Read more on what Google is talking about on SEO’s.
http://www.google.com/webmasters/seo.html

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