For the last 10 years, the business owners and marketers were quite busy in moving or starting a web channel for their existing off-line businesses. And, even the new business models have come up on web. It was the case that they were paying a huge amount of effort in building web applications with innovative features to reach their prospects and clients in real-time and in fast. It is also true that a majority of web masters invested huge amount of $’s and building really some interesting web experiences but very few web masters are focusing on optimizing or even working on maximizing the return on web investment.
Though there is increasingly more marketers are turning to the web metrics data which has opened a new era in online industry, as the above graph from Google Trends depicts that there are more people started looking at Web Analytics very seriously after Google has rolled-out a FREE Web Analytics Tool to industry.
We have made significant shifts from working with the server administrator for getting the log files to working with the their-party vendors like Omniture (ASP Model) who provide real-time web analytics data.
We have moved from Log File Analyzers to sophisticated analytics systems which operate on page-tagging (cookie-based) technology.
We have moved from counting Hits for the site to behavioral pattern recognition for better optimizing the website investments.
We have moved from standalone KPIs to Integrated Web Analytics.
And, the best part is - Real-time Behavioral Targeting using web analytics data.
