Blog for Web 2.0 Optimization
The role of web analytics specialists has started with creating the reports, management dashboards and providing insights on the website performance, campaign performance, landing page performance etc., and closely monitor the trends. Most of the web analytics specialists also work in tagging/implementing the tracking mechanism and managing vendor relationships.
I am attempting thru this blog […]
Posted on May 9th, 2008 by admin
Filed under: Web Analytics | No Comments »
Google announced that landing page loading time is soon to be incorporated into the quality factor that decides how much you pay to google for each click in the campaigns you are running on Google Adwords. http://adwords.blogspot.com/2008/03/landing-page-load-time-will-soon-be.html
I think this is going to be another factor that SEM landing pages have to compete with those […]
Posted on March 19th, 2008 by admin
Filed under: Search Engine Optimization (SEO), Usability, Web Analytics | 1 Comment »
When we all go to Search Engines like Google and do a search - we obviously expect the relevant results.
What should Google deliver as the results in order to satisfy the searcher’s needs. How would Search Engines know exactly what the searcher is looking for with a mere keyword that you have provided in the […]
Posted on February 17th, 2008 by admin
Filed under: Search Engine Optimization (SEO), Web Analytics | No Comments »
A graph can go in either direction up or down which one can know by reporting using a chart but it is important that one should know why there is a positive or negative change to the graph. And, it is not all the time the graph should have a raise towards its right. There are some metrics […]
Posted on February 1st, 2008 by admin
Filed under: Web Analytics | 1 Comment »
Committed Visits - Every visit to the website has an exit, but every visit to a web page may not have an exit. A visit to a web page is calculated a count of “1″ everytime a visitor visited the website and stayed on the site for a defined amount of time and never visited […]
Posted on December 15th, 2007 by admin
Filed under: Web Analytics | 1 Comment »
For the last 10 years, the business owners and marketers were quite busy in moving or starting a web channel for their existing off-line businesses. And, even the new business models have come up on web. It was the case that they were paying a huge amount of effort in building web applications with innovative […]
Posted on December 1st, 2007 by admin
Filed under: Industry Updates, Web Analytics | No Comments »
Today, I was talking with someone who is a webmaster managing various kinds of web sites. He has one specific question for me which I thought I should talk about it in my blog post.
“How do I Measure the success of a web page?”
I was a bit paused when I hear this question. And, […]
Posted on November 22nd, 2007 by admin
Filed under: Usability, Web Analytics | 1 Comment »
Have you ever wondered how much marketing $ are going to drain?
Have you ever thought if there is a way to pay publishers on Cost-per-Action in place of regular Cost-per-Click?
Whatever would be your online campaign goals, have you ever considered in reducing the click volume based on the results for?
JupiterResearch says “The U.S. Online Advertising […]
Posted on October 20th, 2007 by admin
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There are ways to check where your website ranks compared to your competition or in a panel of websites thru alexa or compete.com… But, do you know if there is a way to check what’s your website reach over total internet traffic.
Right, there is a simple way to calculate website reach on our own. For […]
Posted on July 27th, 2007 by admin
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What is Clickstream Analytics?
Clickstream Analytics deals with understanding the behaviour of web site visitors. More formal definition of Clickstream Analytics..is a process of collecting, reporting, analysing the visitor behavior on the web for the purpose of optimzing the web user experience and online marketing initiatives for maximizing the ROI. Clickstream Analytics is also referred to as Web Analytics. […]
Posted on July 27th, 2007 by admin
Filed under: Web Analytics | 3 Comments »