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What is Clickstream Analytics?

Clickstream Analytics (Clickstream Analysis)  deals with understanding the behaviour of web site visitors.  More formal definition of Clickstream Analytics..is a process of collecting, reporting, analysing the visitor behavior on the web for the purpose of optimzing the web user experience and online marketing initiatives for maximizing the ROI.  Clickstream Analytics is also referred to as Web Analytics. Check http://www.webanalyticsassociation.org/

FREE Clickstream Analytics Tool from MicroSoft – Gatineau

Finally Microsoft is getting ready to combat Goolge on Analytics. It is readying the first limited beta of its forthcoming Web analytics tool for release, it hopes, later this summer.

Interesting thing is, this tool will allow users to segment Web traffic by both age and gender, Microsoft will get the demographic data from users’ Live ID profiles. “I would stress that we get this information anonymously, and there is no use of personally identifiable information, such as name or e-mail address in the product,” as Thomas who works for Microsoft and incharge of the project, wrote on his blog.

Gatineau project is based on technology Microsoft acquired from DeepMetrix Corp. in 2006. The target audience for the project is similar to the target audience for Google Analytics though it’s emphatically not our intention simply to replicate the functionality within that product. Microsoft is aiming to release Gatineau this year.

Screenshots that are surfacing on the internet on Gatineau Clickstream Analytics Tool:

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