FREE Clickstream Analytics Tool from MicroSoft - Gatineau
What is Clickstream Analytics?
Clickstream Analytics deals with understanding the behaviour of web site visitors. More formal definition of Clickstream Analytics..is a process of collecting, reporting, analysing the visitor behavior on the web for the purpose of optimzing the web user experience and online marketing initiatives for maximizing the ROI. Clickstream Analytics is also referred to as Web Analytics. Check http://www.webanalyticsassociation.org/
FREE Clickstream Analytics Tool from MicroSoft - Gatineau
Finally Microsoft is getting ready to combat Goolge on Analytics. It is readying the first limited beta of its forthcoming Web analytics tool for release, it hopes, later this summer.
Interesting thing is, this tool will allow users to segment Web traffic by both age and gender, Microsoft will get the demographic data from users’ Live ID profiles. “I would stress that we get this information anonymously, and there is no use of personally identifiable information, such as name or e-mail address in the product,” as Thomas who works for Microsoft and incharge of the project, wrote on his blog.
Gatineau project is based on technology Microsoft acquired from DeepMetrix Corp. in 2006. The target audience for the project is similar to the target audience for Google Analytics though it’s emphatically not our intention simply to replicate the functionality within that product. Microsoft is aiming to release Gatineau this year.
Screenshots that are surfacing on the internet on Gatineau Clickstream Analytics Tool: 
Check this page for getting a login for this free click stream analysis tool - Microsoft Project Gatineau Web Analytics Beta Invite Request
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 16th, 2007 at 12:58 am
Nice to see more Free Clickstream Analytics tools coming with the rich features
November 28th, 2007 at 4:44 am
Thanks vijay for sharing this. I have applied for beta testing. we are an online marketing and search engine optimization business based in Noida. Do you know how long it takes to get an invite for? BTW, nice blog on clickstream analytics and web2.0 optimization.
November 30th, 2007 at 4:49 am
I do hoping that this would be a great clickstream analytics tool, Although, I use Google Analytics, I really looking forward to test it and see if it works for me. I also applied for it much longer and still waiting on it. will post on my blog as soon as I get one and initial sneak outs.