VijayWeb.com

There are ways to check where your website ranks compared to your competition or in a panel of websites thru alexa or compete.com… But, do you know if there is a way to check what’s your website reach over total internet traffic.

Right, there is a simple way to calculate website reach on our own. For this purpose, we would use two kinds of data. The first one is your website yearly unique visitors count which you can get it from your log file or analytics system you are using and the second data, we would need is the Internet Usage trends which you can get it form http://www.internetworldstats.com/stats.htm

All we do is, relate the Yearly Unique Visitors to the Global Internet Usage to get the global reach of your website. We can also do this simple calculation for knowing region wise reach or even at the country level. For that, we may need to do a little research locally to find out the Internet Audience count in the country you are targetting.

Just to illustrate better, if widgets.com is targeted for NA and we could get the overall NA internet audience count from the above site, which is 232,655,287 for the current year and imagine your website gets about 2.5 million unique visitors in the same year. That tells us the reach of widgets.com in North America is 1.07% We could show the same graphically as below:

1.06% People out of 232 million internet users from NA Region visited widgets.com

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