Multivariate Testing Using Taguchi Method
Welcome back!
The biggest diffrence between GWO multivariable testing and the commercial MVT solutons like Offermatica, Optimost, SiteSpect is the use of Taguchi Method/Fractional factorial methods.
Taguchi methods are statistical methods developed by Genichi Taguchi to improve the quality of manufactured goods and, more recently, to biotechnology, marketing and advertising. Learn More about Genichi Taguchi at Wikipedia
In multivariate testing….if there are 30000 combinations to be tested, using taguchi method, we can select only 10 combinations to test and predict for the rest of them And finally predict which perform the best out of all 30k.
This method has been in use in non-it industires. What people are saying on web is taguchi is an accurate method for selecting the samples, the 10 they select using this method are logically represent all 30k combinations so it is like testing all 30k but not sampling.
All we need now is to find a tool or tip to that can predict which 10 combinations need to be tested….watch this space
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December 9th, 2010 at 3:50 am
Useful information for me. I found this from Yahoo.
Thank you for the post. Really helpful.