SEO in Social Web – Value Versus Volume
I found it is interesting that SmashingMagazine.com has only 2.5K pages but get about 3 Million daily unique visitors per month. The below I compared with couple of sites which mainly were built to drive traffic from Search Engines…And there are a ton of them coming everyday to make quick ad $ (I must confess I did test this ![]()

No. of Pages Indexed by Google:
Smashingmagazine.com – 2530 web pages
SM has hand picked topics and well written content. Having high userbase every topic is discussed in comments and linked from high quality sites, and social bookmarking sites which is a direct SEO benefit.
Hotklix.com (A Times Group Venture) – 370,000 Pages
A web scrapping site from Times Group, the site gets updated with small snippets of the content from other news sites, blogs as and when they are posted.
Kosmix.com (a $50 Million funded startup) – 225,000 Pages
This is also a web scrapping site but received a big media attention as it is a well funded startup and good PR Campaigns. They came up with a concept which is very similar to universal search results page, but organized various components/data elements coming directly from API’s thru algorithmically.
And, most of the pages from Kosmix, Hotklix and similar site are dropped from search engines as they identify the duplicate content patterns. These sites may ultimately be banned from search engines which will obviously result to lesser traffic to a zero traffic.
It is always advisable to focus on “Content Quality, Uniqueness and Popularity in Social Web” to get the same sustainable results with much less effort.
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