KPIs for Search Engine Optimization (SEO KPIs) – Web Analytics KPI’s for Everyone (Part II)
Welcome back!
Driving Traffic from Search Engine’s Organic Results is the most cost effective and a only traffic driving channel for majority of the content websites and ecommerce portals. There are different SEO KPIs to look at different levels in the SEO process.
I got inspired from some ppt I viewed sometime back but don’t recall the name to give the credit.
Users “Search” to “Find” what they want. “Search” – What users are searching for? “Find” - What users are finding for what they are searching? Search starts with the Search Engines like Google but ends when they find the information they need on a document on web. The process of measuring how effective a SEO program at your company depends on these two important steps.
| Crawlability & Indexing | Search Index Ratio or % Pages Indexed |
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