KPIs for Search Engine Optimization (SEO KPIs) – Web Analytics KPI’s for Everyone (Part II)
Driving Traffic from Search Engine’s Organic Results is the most cost effective and a only traffic driving channel for majority of the content websites and ecommerce portals. There are different SEO KPIs to look at different levels in the SEO process.
I got inspired from some ppt I viewed sometime back but don’t recall the name to give the credit.
Users “Search” to “Find” what they want. “Search” – What users are searching for? “Find” - What users are finding for what they are searching? Search starts with the Search Engines like Google but ends when they find the information they need on a document on web. The process of measuring how effective a SEO program at your company depends on these two important steps.
| Crawlability & Indexing | Search Index Ratio or % Pages Indexed |
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January 4th, 2010 at 2:14 am
Search engine optimization is indeed an important strategy to increase traffic into your website. If you have an online business, more visitors mean higher possibility of buyers. And if you have a monetized blog, more visitors mean higher possibility of more people clicking on the ads. I do SEO for my websites and blogs. And this has helped me a lot in my success.
February 17th, 2010 at 8:50 pm
the most important thing when doing search engine optimization is get a good amount of backlinks first. when you have a sufficient amount of backlinks, then you can start optimizing in page links, keyword density and other factors which affects your ranking.
April 28th, 2010 at 9:09 am
i am a newbie in Search Engine Optimization but i think that the submission of articles in article directories is one of the best ways to gain backlinks. “