VijayWeb.com

I found some thing that got my attention today – it is an ad on economic times website.  I immediately clicked and surprised to see it is a website that sells Diversity Visa Programs Application submission.  And, I immediately closed the browser.  One “ad dollar” was wasted for the business that was advertising.   I am wondering if we count such $’s how many million it would add upto.  And, this is served from advertising.com network.

Diversity Visa Program or Green Card Lottery is run by USCIS which is a governing body for issuing US Visas.  But, I am not eligible for the Diversity Visa Program or any Indians.  It would be a waste of money in targeting Indians for this service. In fact, for any service or product that we would like to sell – It is always important we select the right audience.  This is where the analytics play an important role.

10-years back we all excited with the buzzword “targeting”, we all had said targeting makes the difference between traditional and online advertising.  But, are we really targeting NOW?

With the advancements in technology we are able to identify where the user is located, even based on browsing behavior we are able to say if the user can be a male/female, and other demographics, probabilities of really converting that user to a lead or  a sale.  Spending a portion of the ad-budget really in some exciting tools would really produce greater results with less ad-budgets.

When comes to Advertising especially if you are offering some niche solutions, it is always recommended to go for qualified traffic than un-targeted traffic that hits in volumes.

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