VijayWeb.com

When I was attending HFI classes in India back in April, I was the only one with marketing background (though I had worked on usability projects very before) when rest of the group were purely graphic designers and usability professionals.  One thing I was very surprised is that, except one or two in the class, almost all of them were first time hearing “Web Analytics”. And, very interestingly HFI was also saying “Web Analytics is not for Marketing and Usability”.   I think it is true when we want to study Cognitive Psychology of the users in real-time.  I believe a combination of qualitative data from usability tests and quantitative data from web analytics would give really great insights.

In this web analytics blog post, I would like to explore how Web Analytics is used or can be used in Usability Practice.

Website Usability is all about matching the users intentions and goals with website or business goals. If we have to match these user intended behaviors on the website, first we must understand what exactly these visitor behaviors are.  Web Analytics Data is a quick and easy way to understand these user goals and intentions.

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