When we all go to Search Engines like Google and do a search - we obviously expect the relevant results.
What should Google deliver as the results in order to satisfy the searcher’s needs. How would Search Engines know exactly what the searcher is looking for with a mere keyword that you have provided in the search text box? Have you ever disappointed with the results that Search Engines deliver for you?
Imagine I went to Google and just typed a keyword phrase “web analytics” in the Google’s search text box and just hit the “Search” button - Google does know that I am looking for something related to web analytics which is evident from the search keyword I have just entered in the search text box and it can also know since I am doing this search geographically from India, it would know I may be looking something related to “Web Analytics in India”. But, how does it know exactly what I am looking for?
Am I looking for what is web analytics or what it means? Am I looking for how web analytics works? Or Am I looking for where in the world this web analytics stays 
Or Web Anlaytics Tools Or Web Analytics Vendors Or am I just looking for Web Analytics Blogs or Articles on Web. When we target a generic keyword phrase like “web analytics” there could be hundreds of intentions could be related even from Search Engne Marketing (SEM), Search Engine Optimization, Web Reporting & Web Analysis, and many more online marketing functions.
How would Google going to satisfy my search intention by providing relevant results which it always says it would when I can relate my intention to many of the above mentioned web analytics topics. What do you think that Search Engines would give me as the top 10 results that would satisfy my search need? What happends if Google give me results about Web Analytics Companies but I am looking for Web Analytics Reporting Techniques, what happends if Google gives me results on Web Log Analysis Software but I am looking for Web Analytics Jobs in United States - so it never matches.
The answer is Search Engines provide relatively different results that means it would provde a mixture of all the topics that can be highly related and commonly searched. The sites that can answer most of the search intentions or provide links to the resources can get the advantage to be ranked in the top 10 results of the search query.
The Search Results page for the keyword “Web Analytics” would normally look like 1 or 2 results on what is “web analytics” and 1 or 2 results from web anlaytics tools or vendors or web analytics companies and 1 or 2 results that can provide links to most of the web analytics topics such as a wikipedia or a directory listing.
But, that may not be the right always for satisfying the searcher needs - the probablity of not satisfying the searcher’s intention would always be 50%, that is the reason Google gives related searches at the bottom of the results page as you see in the above screen shot. When we do more specific search we many not get the recommendations from Google on Related Search but how Google ranks the top 10 results would remains the same - “Relatively Different” and unique content that can answer many of search intentions or provide links to the similar resources would always have an advantage to be ranked in top 10 results.
Lot of times, I have seen SEO’s spending time in analyzing the competitors results and their keyword relevancy and proximity to guess what works for optimizing their web pages (Tools like Webposition Gold, WebCEO provide similar analysis and reports) but I personally say a big “NO” and it is recommended to provide unique but relative content on the web pages. If we try to provide the same content that is already ranked in the top 10 there is likely to be filtered from top 10 results for that search query unless we convince Google that you have better content than the competition on the same topic.
Click Here to read Formula for Search Engine Optimization
Posted on February 17th, 2008 by admin
Filed under: Search Engine Optimization (SEO), Web Analytics
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